Tuesday, 14 December 2010

The new cd cover

we had a meeting to descuss the progress that we had made on our visual elements for the digi pack so far. The over all feeling was that the CD cover that we had already designed didnt really fit in well with other examples of cd covers in the same genre:
This is an album cover from Dead Mau5' "for lack of a better name album. This album is of the same sort of electronic genre as the song we are using for our video. it incorporates a bold neon blue and black color scheme that is clear and easy for the viewer to recognise instantly. In contrast we felt that our current cd cover is too unclear and ultimately very confusing to look at which we feel impares its ability to be effective as a clear representation of our band image.
This is the "in silico" album cover by pendulum, another drum and bass/ electronica based band. It is effective in the same way as the Dead Mau5 album through its use of a clear colour scheme using basic shapes and bright colours, however what we really like about this particular album cover is the fact that it makes the veiwer 'look again' as there are elements within the cover that are not immediately obvious at first glance. we would really like to make this a key element of our CD cover which, in comparison isnt particulaly interesting to look at.
This is another example of a CD cover that makes the audience 'look again'. This time it is by Aphex Twin, what we really like about this album cover is that it uses a type writer as its basis but incorporates the name of the artist on the keys, we would really like to use this sort of 'incorporation technique' in our own cd cover.

After this discussion we decided to completely re-do our CD cover and hopefully make it alot more effective and similar to the examples of CD covers that we have looked at.
Firstly we decided that the basis of our album cover should be a circuit board. We felt that this would match the 'electronic' theme that we planned to run throughout our video.

This is the image that we used, we cropped it and zoomed in to find the element of the circuit board we wanted to use.
Next we created our loud noises logo, we used elements from non copyright signs for danger of loud noises and then used photoshop CS3 to edit it down until we got to a logo that we as a group decided was right for our band:
Over all we all agree that this is a much more successful CD cover than the last attempt, we have managed to incorporate all of the elements that we wanted to from our research including the bold colours, the incorporated idea and the clear design.

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