the audience

Our target audience for this track is young adults aged 16-25 years of age. Who are the most influential and outgoing people. They are already engorged in music and make up 90% of the people at gigs and festivals. So therefore by targeting this age group we can maximise our publicity and sales of our albums.

Our product is similar to many products made by other bands such as 'Chase & Status', 'Pendulum', 'Enter Shikari' and 'Hadouken'. They all have a similar target audience, with similar interests which consists mostly of white boys in their late teens from middle class backgrounds. This is the audience we would be aiming to please if we released the album. 

We researched the average statistics for the age of people within the UK to get a better understanding of how large the age range we are targeting was. The graph shows that our target audience rages from about 300,000 to about 425,000, meaning that we have a large potential market to attract. 

How Will Reach Our Target Audience

To reach our target audience we will use media methods such as Internet advertising, TV promotion an posters at gigs and festivals. We would use websites such as facebook and myspace as they have millions of members and a large number of the people that use these websites fit into our target range. Also placing ads on websites such as kerrang, as shown below.

Then we will attempt to get our video on music channels such as MTV base, Kerrang, NME, Starz TV and 4 music to try and maximise our track. Plus these channels are regularly viewed by our target range and can be shown to thousands of people at a time. These channels are typically viewed by our target market, they play them at parties and when at home with mates so this is why we chose these channels.

Also we would produce a poster to post round festivals and gigs and any other venues such as the Guildhall and The B.I.C. Here are some examples: